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Listen to What Our Clients Have to Say..."We're thrilled with our Osmosis e-newsletter. It's top-shelf - very professionally done. The reaction we're getting from clients is very positive. They like the format because it offers good information, does not overwhelm them and is easy to navigate. It gives us a consistent tool to communicate with them, which is very important. It's a great client-retention tool. We like the fact that we can customize it, combining a message that we write with the articles from Osmosis. We like the flexibility of targeting clients by demographic group and sending three versions of the e-newsletter each month. The Osmosis system also gives us a platform to do other client communications at a moment's notice. We're using the e-newsletter not only with existing clients, but also with prospective clients and other professionals from whom we receive referrals. We have received inquiries about services we offer based on articles that have appeared in the e-newsletter. It's a good way to keep our name in front of people." Dave Huber "Our Osmosis e-newsletters are helping us to strengthen client relationships and increase dialogue with our clients. Clients tell us the newsletters look very professional. The content includes useful information, and the format allows us to provide important monthly reminders. It’s by far the most efficient way to reach multiple clients concerning a specific issue. When we send one out, we get people responding directly back to us. We have received a lot of valuable information from clients, and this dialogue has led to other discussions and opportunities to generate additional business. We’re very pleased." David Miller, CIC "We had a bimonthly e-newsletter we used before, and we would see a slight increase of 15% to 20% in web-site traffic after we sent it out. Since we switched to Osmosis Digital Marketing’s style and content, we typically see spikes of 80% to 100% in web-site traffic for three to four days after our e-newsletter goes out. For those three to four days, we generally sell twice as many courses as we normally do. I also like working with Osmosis because I get drill-down data I can’t get from anyone else, including who’s opening our e-newsletter and who’s not. The content also is fresh and easy to read." Ed Zurek "As a marketing consultant to financial advisors, I share with them the need to focus on four key areas of their practice:
With Osmosis Digital Marketing, their monthly E-zine is a great marketing tool that addresses two of those four key areas. First it creates contact and communicates with their clients regularly and second, the design and look of the E-zine matches their web site further reinforcing their brand identity. In addition, I love the fact that the E-zine actually links directly to the advisor's site, thereby allowing the reader to browse the Web site automatically. My clients currently using it are getting a high percentage of readership and very positive feedback. No question that it is enhancing their relationships and helping to maintain a high degree of client retention. I think they have the superior product in the marketplace today." Mark Mazur |
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